Video Marketing Statistics and Their Impact on Your Business

Do you have a budget that you have set aside for corporate video production? Maybe it’s time to do so. Plenty of studies show that video marketing is an important strategy for businesses looking to stand out. Here are a few that you can ponder on:

1. 51% of all videos are played on mobile devices

Research shows that 51% of all videos are played on mobile devices. You need to pay attention to this number because the content that you create for people using mobile devices varies a bit from that played on desktops.

You must ensure that the video content you create is adaptable. It can be viewed via mobile devices without the picture quality being compromised. It must also be compact. That will enable people to download, upload, and share it easily, helping to spread your marketing message.

2. Social videos generate 1200% more shares

Studies show that social videos generate 1,200% more shares than images and text combined. You cannot afford to underestimate the impact of social media on increasing your brand’s popularity.

For this reason, you need to determine what kind of video content will work for major social media platforms, then create it for your target audience. These platforms include Twitter, Facebook, and Instagram. It’s the best way to improve your brand’s popularity with minimal effort on your part. If you create a video worth sharing, your audience will help it go viral.

3. 43% of video marketers have experienced a reduction in support requests

Statistics show that 43% of marketers believe that video has decreased the number of support calls that they receive. In other words, video content has helped people figure out things for themselves.

If you run a business that is always receiving a lot of complaints from customers who cannot figure out how to use your products, video marketing is worth implementing. You can create a series of videos that demonstrate how to use what you sell in a step-by-step manner that is easy to follow.

You can also create a video answering all the common questions that people tend to ask all the time and upload it to your website.

By reducing calls for support, you will be improving customer care service. Your customer care expenses will also go down because you will need fewer people to deal with questions from customers. This will help to improve your business revenues.

4. 59% of decision-makers prefer video

businessman watching a video on laptop

Did you know that 59% of decision-makers would rather watch videos than read text? So you would be wise to create video content that appeals to the top management of companies that you would like to attract as clients.

The best place to put these in is on LinkedIn, the biggest online network for professionals. But you must ensure that your marketing videos are of the highest quality possible.

There is no doubt that video marketing can be a useful tool for any business looking to beat the competition. But to ensure that your video appeals to your target audience and makes an impact, you need good content. That’s why partnering with reputable corporate video production professionals matters. The quality of work that they create will determine how well your business videos are received.

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